10 marketing Fitness strategies | gyms and fitness clubs News

The Fitness Management major at Lasell has a professional focus, rooted in Connected Learning, that seeks to educate students by promoting self-expression, academic exploration and critical thinking in academic, civic, and career-relevant areas.

  • The Fitness Management degree program at Lasell is a multidisciplinary field of study that provides students with expertise in the field of fitness and wellness along with a strong foundation in business management.
  • The National Strength and Condition Association (NSCA) endorses the Fitness Management Program based on curriculum content and educational competencies achieved.  
  • Students are eligible to take the NSCA Certified Strength and Conditioning Exam and the American College of Sports Medicine (ACSM) Certified Personal Trainer Exam upon completion of program.
  • Lasell’s School of Health Sciences has degree programs in Biochemistry, Biology, Cybersecurity, Data Analytics, Exercise Science, Fitness Management, Forensic Science, Health Science, and Public and Community Health.

First Fitness Management specializes in the design and management of fitness, recreation and sports facilities.  With over 40 years of experience, corporations, property managers, schools and institutions have selected us to manage their facilities.  We have  a proven record of success because we tailor our services to meet our clients’ goals and the members that we serve!  Working with us ensures that your facility will be professionally managed and operated.


10 marketing Fitness strategies | gyms and fitness clubs

We take care of all aspects of running your fitness or sport facility including management, staffing, design, equipment purchase, fitness programming and marketing.

Design + Consulting

We have designed and developed hundreds of state-of-the-art fitness centers. Our capabilities include facility design, program development, equipment layout, selection and procurement.

Connected Learning

School of Health Sciences Faculty

Fitness Management Sample Courses

Interested in working with First Fitness Management for design or management of your faciliGym
10 marketing Fitness strategies | gyms and fitness

Luxury Garage Gym

A home training space built to rival the best of health club offerings. This luxury garage gym features a floor plan that includes a deep assortment of strength and functional training options. Stone grey rubber gym flooring accentuates this modern fitness space that opens up to additional areas to include outdoor fitness training. The gym floor plan is supported by an integrated whole house audio system and smart TV panel. Truly a weight lifters paradise.

Featured Fitness Equipment:

Gym Rax Double Suspension & Storage Bay

Nautilus 9-Station Modular Cable Crossover System

Nautilus Olympic Freedom Rack

Pavigym Stone Grey Interlocking Rubber Flooring

Aktiv Solutions Free Weights and accessories

Umax round urethrae dumbbells

Location : Scottsdale, AZ
Size : 500 sq. ft.
Market : Home Gym

Services : Floorplan Design, Fitness Equipment Procurement 

10 marketing Fitness strategies | gyms and fitness clubs

Hilton Hotels

Hilton Hotels worldwide has a mission to deliver exceptional fitness experiences across all brands for their guests. In 2017 the company launched its acclaimed Five Feet to Fitness initiative. This specialized fitness guest room marks a first in kind turn-key private and guided workout space.

A fully stocked Gym Rax® functional training rig is featured within each room inclusive of an embedded touch screen kiosk providing over 200 bespoke guided exercise tutorials and over 25 workout classes designed to invigorate and motivate the guest.

Other amenities include a Hydration Station, Meditation Chair, & an indoor cycle to support Spinning programing.

Location : Worldwide Rollout
Size : Approx. 100 SqFt (Training Space Per Room)
Market : Hospitality
Services : 2D Spatial Planning, 3D Design, Equipment Specification, Project Management

Ozar Wellness House 

Ozar Wellness House is a private health space in Los Angeles, CA that provides specifically curated, customized medical and functional fitness based programs for its members and patients. Owner Walker Ozar had a clear vision to develop the space and sought Fitness Design Group to fulfill it. The facility features a thoughtfully planned functional training ecosystem including dual Gym Rax® bridge configurations and an extended wall of dynamic training bays. The heart of the space is optimize for personal and small group training.AktivTV™  digital program guidance, customized turf floor covering, cardio and strength training zones, and plentiful accessories round out the training floor offering.

10 marketing Fitness strategies | gyms and fitness clubs

“Anyone can choose to duplicate any other gym to create a box with rows of equipment. FitnessDesignGroup understood my vision of having a truly specialized and functional gym. I was looking for unique equipment, not just equipment that looks good but equipment that could function the way I need it to function for my clients and patients.” – Walk Ozar, Founder & Owner, Ozar Wellness House

Location : Los Angeles, CA
Size : 3,100 SqFt
Market : Health Club

Services : 2D + 3D Design, Equipment Supply 

10 marketing Fitness strategies | gyms and fitness clubs

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